Dublin - Medium Business, Large Enterprise & Public EMEA Marketing Database Manager

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The MLP Marketing Database Manager is responsible for optimising the impact of all database related marketing activities in MB, LE and Public segment, through the improvement of data quality. He/She is the lead for EMEA,  prioritising projects and setting up processes and activities aligned to EMEA's focus areas (opportunities, priorities, as set by the business owners) . He/She is also working with the global data quality team to ensure the right processes and governance are rolled out accross EMEA to ensure proper data maintenance. He/She is reporting directly to the EMEA Marketing Operations Director.   Key objectives  Customer information management to increase customer retention and increase customer acquisition rates Maximize segment coverage to support targeted broach reach Use additional profiling sources to improve data depth & accuracy to deploy nurturing tactics and acquire new MB customers Maintain MLP overall promotability (postal, email, phone) to maximize CRM & solutions programs reach and improve overall MLP targeting/modeling Manage MLP database agencies and data vendors (external data acquisition) / manage budget associated to such activities. Accountabilities                -          Leads strategy development and planning of cus ...

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