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Embedded within the platform experts chapter, the experimentation specialist will implement AB tests and personalised experiences using the Adobe Experience Cloud platform supporting the organization’s optimisation and personalization objectives. The specialist has an eye for user experience and a focus on conversion rate optimization. Responsible for A/B test development in collaboration with business stakeholders with the aim of improving the digital experience and increasing conversion. Works on new and existing functionality. Performs hands-on coding. May serve as liaison to internal customers and various business support areas. Uses Adobe Target to deploy A/B tests and personalized e
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