Head of Media (M/F)

LVMH Moët Hennessy - Louis Vuitton

Luxury Goods and Accessories

Nyon - Schweiz

Manager / Team Leader

Experteer Overview

As Head of Media at Hublot, you lead the development and execution of the brand’s global media strategy to maximize reach and impact across traditional and digital channels. You will steer a 3–4 person team, aligning media with brand objectives, performance marketing, and budget. You’ll shape luxury media partnerships, optimize campaigns, and provide data-driven insights to drive awareness, engagement, and sales growth. This is a pivotal, high-visibility role in a fast-paced, innovative luxury environment.

Responsibilites

Develop and implement an integrated media strategy aligned with brand objectives and budget
Identify optimal channels across print, digital, OOH, and emerging platforms
Define media objectives, audience segments, and KPIs
Oversee media buying and execution globally for cost efficiency
Negotiate contracts with media vendors and agencies
Manage media budgets and ensure financial discipline
Collaborate with internal teams (Creative, PR, Commercial & Retail) for campaign integration
Lead digital media strategy, display advertising, and programmatic buying
Manage performance marketing campaigns to drive traffic, leads, and sales
Analyze campaign data, report to CMO, and optimize performance
Conduct market research and competitive analysis on media trends
Lead and develop a team of 3–4 media professionals