VP, Business Development

HH Global

Advertising, PR

United Kingdom

Business unit leader

Experteer Overview

As VP of Business Development, you lead new business origination across targeted markets, owning targets and managing C-level relationships to win and grow marketing activation programs. You’ll develop the pipeline, negotiate deals, and collaborate with cross-functional teams to close complex opportunities and guide delivery. You act as a trusted advisor to top prospects and drive scalable, multi-channel activation initiatives aligned with the company’s mission. This role offers impact through shaping strategic partnerships and large-scale programs.

Responsibilites

Lead full sales lifecycle for marketing activation and experiential programs, from qualification to close and transition to delivery
Develop differentiated value propositions integrating creative design, digital tech, logistics, data-driven measurement, and seamless execution across channels
Facilitate discovery, workshops, and co-creation with client stakeholders to identify unmet needs
Collaborate with cross-functional teams to produce scalable proposals
Define and negotiate contracts and drive internal approvals (MSAs, SOWs, risk sharing)
Drive pilot/proof-of-concept activations as a precursor to regional scaling
Maintain thought leadership in activation trends, merchandising tech, smart displays, shopper behavior, and materials R&D

Key requirements

Significant business development/sales experience in marketing services and tech-enabled marketing activation
Proven track record closing complex, multi-market, multi-channel activation deals
Strong financial and commercial skills
Excellent client-facing skills: workshop facilitation, C-level engagement, needs translation, influencing decision criteria
Deep domain knowledge in marketing activation across physical/experiential channels and digital measurement
Ability to orchestrate multi-disciplinary teams to converge on proposals
Experience with sustainability, materials innovation, lifecycle cost, and carbon/emissions tracking
Familiarity with digital augmentation in physical spaces (AR/VR, IoT-enabled POS, real-time content refresh)
Ability to anticipate and mitigate physical deployment risks
Excellent communication, storytelling, negotiation, and influencing skills
Experience in global/regional rollouts, supply chain complexity, multi-supplier sourcing, field compliance
Experience in large-scale RFPs, competitive pitch leadership, capture planning, and bid defense
Bachelor’s degree preferred

Workshop facilitation Influencing decision criteria Negotiation Marketing activation Activation technology stacks Digital measurement integration

Description

As VP of Business Development, you lead new business origination across targeted markets, owning targets and managing C-level relationships …

Weltweit über 1 Mio. Spitzenpositionen mit Gehaltsbenchmark
Lassen Sie sich diskret von Headhuntern finden und kontaktieren
Exklusiv für Senior Professionals und Executives

Bereits Mitglied?