Senior Mobile Marketing Manager (m/f/d)

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Desired areas of expertise:

Marketing
Facebook Marketing
Mobile Advertising
aso
App Store Ranking
App Store Optimization
User Acquisition



HRRK is looking for a Senior Mobile Marketing Manager for a international lifestyle brand in Munich. As a Senior Mobile Marketing Manager, you create inspiring and precisely targeted marketing measures to help the product reach as many users as possible. You are performance-oriented, understand our target groups and make data-driven decisions on a daily basis? You are eager to learn and always explore new paid marketing channels and tactics? Join the team!

Your responsibilities

  • Creation, monitoring and optimization of paid mobile marketing campaigns aiming at growing the customers member base through our apps.
  • Research and tests’ execution of new potential mobile UA channels and networks.
  • Reporting creation and campaigns’ performance analysis for continuous optimization and budget planning.
  • Management of agencies, advertising media partners and networks.
  • App stores presence optimization, including marketing assets’ A/B testing (description, screenshots, keywords…).
  • Conceptualization and execution of cross-department projects.
  • Supervision of Junior User Acquisition Managers

Your profile

  • University degree in business administration, marketing management, or other business studies.
  • Experience in a comparable role with a proven track record of successfully managing multiple-digits paid marketing budgets.
  • Hands-on experience in ASO and Facebook Ads is preferred.
  • Good understanding of marketing analytics, mobile ad tracking and adtech.
  • Strong analytical, data-driven and performance-oriented skills, with ability to recognize patterns and derive valuable conclusions.
  • Good communication and negotiation skills in an international environment.
  • Ability to perform and stay calm in demanding and challenging situations.
  • Fluent in English with excellent oral and written communication skills, other languages are a plus.

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